Mattel Archives - Empoword Journalism https://empowordjournalism.co.uk/tag/mattel/ Led by women. Uniting and empowering journalists across the globe. Fri, 01 Sep 2023 19:55:28 +0000 en-GB hourly 1 https://wordpress.org/?v=7.1 ‘Barbiecore’: The Problems with Barbie and Consumerism https://empowordjournalism.co.uk/all-articles/barbiecore-the-problems-with-barbie-and-consumerism/ https://empowordjournalism.co.uk/all-articles/barbiecore-the-problems-with-barbie-and-consumerism/#respond Fri, 01 Sep 2023 19:53:32 +0000 https://www.empowordjournalism.co.uk/?p=44921 The Barbie motion picture has sold millions of tickets worldwide as moviegoers of all ages donned their fuschia fashions and headed to the cinema to see their favourite childhood dolls on the big screen. But is the pink publicity machine a red flag for hyper-consumerism?

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]]> https://empowordjournalism.co.uk/all-articles/barbiecore-the-problems-with-barbie-and-consumerism/feed/ 0 Is the Mattel Cinematic Universe the new Dark Universe? https://empowordjournalism.co.uk/all-articles/is-the-mattel-cinematic-universe-the-new-dark-universe/ https://empowordjournalism.co.uk/all-articles/is-the-mattel-cinematic-universe-the-new-dark-universe/#respond Sat, 12 Aug 2023 15:08:04 +0000 https://www.empowordjournalism.co.uk/?p=45223 Following the success of Barbie (2023), multimillion-dollar toy manufacturer Mattel is expanding its empire to make more films. But is the cinematic universe a tired concept?  

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]]> https://empowordjournalism.co.uk/all-articles/is-the-mattel-cinematic-universe-the-new-dark-universe/feed/ 0 Why representation matters: Rose Ayling-Ellis teams up with Barbie to launch a range of new diverse dolls https://empowordjournalism.co.uk/all-articles/opinion/why-representation-matters-rose-ayling-ellis-teams-up-with-barbie-to-launch-a-range-of-new-diverse-dolls/ https://empowordjournalism.co.uk/all-articles/opinion/why-representation-matters-rose-ayling-ellis-teams-up-with-barbie-to-launch-a-range-of-new-diverse-dolls/#comments Fri, 26 Aug 2022 11:16:02 +0000 https://www.empowordjournalism.co.uk/?p=29858 Rose Ayling-Ellis announced via Instagram that she has collaborated with Barbie on a new campaign ‘Rose, Barbie & Friends’ to celebrate the launch of a new, diverse line of Fashionista Dolls. The diverse range of dolls is a huge step for Barbie manufacturers Mattel, Inc., who have previously been criticised for negatively impacting body image and “perpetuating gender stereotypes”.

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